Ultimat Social Life Audit
We analyzed all your Facebook data long before Cambridge Analytica was.
Made AdAge's top 10 best social media campaigns of 2011.
In partnership with Amalgamated Advertising, we built the first ever Social Life Audit.
It is an application that analyzes your offline social life. Targeted at hard working professionals, the Social Life Audit encourages users to opt in through Facebook, then scans your photos using facial recognition, mood, and gender analysis to form opinions about your actual social life.
Project released: 2011My responsibilities included technology leadership and frontend development.