Creating a new property for Spotify across 60 locales with full customization.

Spotify came to us wanting to build a wide ranging site that would cover all their locales. They wanted the brands site to have content that was customizable at the module level but also providing the ability to differ across regions.

We built an elaborate data model in Contentful so they could manage all content across regions but also override at individual locales as needed. The CMS would generate a completely static output which could be built into Tablets for presentation purposes or the For Brands website.

The frontend was run from a GCP Cloud Bucket, running a React frontend. All content was pre-rendered allowing for fast performance and excellent SEO.

Project released: 2017My responsibilities included client relationship, resourcing, technology leadership, documentation, defining the techonlogy framework, client handoff and site architecture.