Teaser Site for the release of a new Horror Series

Microsite made for FX networks premiere of American Horror Story. Flash and HTML5 (alternative fallback) site where users would scratch clue letters to reveal characters.

Once all the characters were revealed a short video clip from the opening episode was revealed. Users could also click to activate character driven videos on each of the characters.

Was responsible for 70% of development. A variety of different types of reveals were experimented with (as shown in the images.)

Project released: 2011My responsibilities included technology leadership, frontend development and prototyping.