Ben and Jerry's Fair Tweets
Using Ice Cream and Twitter to bring awareness.
Cannes Bronze/Direct/Best Use Of Social Media Marketing, Webby Winner in Corporate Social Responsibility, and FWA mobile site of the day.
Fair Tweets was a campaign brought to us by Amalgamated for Ben and Jerry's to raise awareness about fair trade day. A user could tweet anything they want and the remaining unused characters would be used to bring awareness about fair trade day. I built the entire backend and frontend as well as different versions for localization, and mobile, different browser support, using a combination of javascript and php.
Project released: 2011My responsibilities included technology leadership, frontend development and prototyping.