Gillette thank you card for Derek Jeter
So long and thanks for all the fish.
Working with BBDO, we made a facebook application and OOH application to generate and print custom congratulatory messages for Derek Jeter hitting 3000 hits.
A mega-sized card was placed at Grand Central Terminal in NYC to post all the messages sent to Derek Jeter.
Our application and microsite would pull messages from Gillette's fan page wall, Twitter feed as well as a FB App, or iPad application.
The application allowed users to either type messages, or to draw their own message out using HTML Canvas.
The messages were automatically scaled and positioned on to template files that were printed on to stickers with an onsite printer with an automated script.
I built all facets of the architecture, including the front end applications and the backend DB and printing system. I was responsible for onsite setup and maintenance.
Project released: 2011